.Article Viewpoints: 15.Ever pondered exactly how an electrical developer ends up managing an influencer advertising and marketing system? Jonathan Eg, CEO of Partipost, spills over the tea on The Adrian Series.Key takeaways:.Why exchanging algorithms triggered being alone (as well as a career pivot).The magic formula: genuineness + congruity = influencer success.B2B influencer advertising and marketing in Asia: It is actually coming, yet slowly.AI influencers: Cool, but perhaps will not substitute your BFF's Instagram.The payment trouble pestering influencer advertising (and exactly how Partipost is handling it).Fun reality: Jonathan's daddy eagerly anticipates Mondays. Yes, you check out that right.Bottom line: The influencer advertising landscape is advancing quicker than you can mention "wipe up." From micro-influencers to AI avatars, the video game is actually altering-- but genuineness still reigns supreme.Therefore, before you cross out that friend along with 200 followers as "certainly not important," remember: on the planet of nano-influencers, your bestie may merely be actually the upcoming large thing.Listen for even more influencer insights as well as maybe pick up a suggestion or 2 for your own Instagram game!